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Datafirst Selects Panorama Software to Deliver Complete Automative Customer Management Solution

Leading Proactive Business Intelligence Provider Expands Partner Ecosystem in Europe

Toronto, Ontario – September 5, 2007 - Panorama Software, a global leader in Proactive Business Intelligence (PBI) solutions, today announce a strategic partnership agreement with DATAFIRST S.A., a leading developer of comprehensive management solutions for the automotive industry.

Panorama’s flagship solution, Panorama NovaView® 5, will be used by DATAFIRST to enhance its customer management software, which is used by dealerships and dealer groups of all sizes, as well as leading automobile manufacturers worldwide, including BMW, Citroen, Ford Motor Company (Volvo, Jaguar, Land Rover, Mazda), General Motors (Opel, Saab, Chevrolet, Vauxhall), and Peugeot.

"Supporting high-end software such as DATAFIRST represents Panorama's focused PBI strategy – to provide market leaders with automated business processes and increase user functionality," said Gil Nizri, Managing Director, EMEA-APAC Panorama Software. "BI today is designed to enable structured actions and to automate business processes. After years of research and development to build best-in-class solutions, we can now enable companies like DATAFIRST to realize the tangible benefits of PBI."

The partnership between the two companies will add advanced capabilities that span across a complete suite of analysis, reporting, scorecard, dashboard and data modeling applications that provide operational insights from DATAFIRST’s application. Moreover, users will be able to take more proactive, real-time corrective actions that enhance efficiencies and create more effective business processes across the organization.

"Enhancing our software with innovative analytics and reporting capabilities enables our customers to analyze, optimize and enhance their overall data management capabilities," said Arié Toledano, Founder, President & CEO, DATAFIRST S.A. "We are confident that this strategic partnership will pave the way for future implementation in all of our software, and we foresee the development of new software solutions for existing and potential customers.”

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About Panorama Software

Panorama Software empowers global organizations with the ability to rapidly identify trends, maximize business opportunities and improve corporate performance and results through enterprise business intelligence and Proactive Business Management solutions.  Panorama® NovaView™, the company’s flagship solution, amplifies the impact of the information worker through a tightly integrated and complete suite of analysis, reporting, scorecard, dashboard and data modeling applications that support the two leading Business Intelligence platforms, SAP (NYSE: SAP) and Microsoft (NASDAQ: MSFT).   Through Panorama NovaView, end users are empowered to freely explore their data using scalable and intuitive applications.

Founded in 1993, Panorama is a leading innovator in Online Analytical Processing (OLAP) and Multidimensional Expressions (MDX). Panorama sold its OLAP technology to Microsoft Corporation in 1996, which was rebranded as SQL Server Analysis Services and integrated into the SQL Server platform.  Panorama supports over 1,000 customers worldwide in industries such as financial services, manufacturing, retail, healthcare, telecommunications and life sciences.  Panorama has a wide eco-system of partners in 30 countries, and maintains offices throughout North America, EMEA and Asia. More information is available at www.panorama.com

About DATAFIRST

DATAFIRST develops and deploys complete management solutions for the automotive industry. DATAFIRST's software is used by dealerships and dealer groups of all sizes, as well as leading automobile manufacturers worldwide, including BMW, Citroen, Ford Motor Company (Volvo, Jaguar, Land Rover, Mazda), General Motors (Opel, Saab, Chevrolet, Vauxhall), and Peugeot. Founded in 1985, and headquartered in France, DATAFIRST maintains an active global presence, with thousands of customers in over a dozen countries throughout Western and Eastern Europe, coupled with the company’s recent expansion into Asia and the Middle East. With over 20 years of experience in project deployment, DATAFIRST guarantees smooth, cost-efficient transition for all of its customers. DATAFIRST's solutions are all built on MicrosoftTM platforms, and fully integrated with MicrosoftTM Office, reducing training time and costs. For more information, visit www.datafirst.fr.

*All cited names and/or trademarks are the property of their respective owners.


Panorama NovaView® and the Panorama logo are trademarks or registered trademarks of Panorama Software Ltd. All other company, product or brand names are the trademarks or the registered trademarks of their respective companies. Panorama Software Ltd. is not responsible for errors or omissions. Copyright 2006 Panorama Software Ltd. All rights reserved.