Manufacturing Solutions

Customer Relationships

In today’s global economy, the manufacturing industry is much more competitive and manufacturers are often focused on optimizing processes, coping with compliance, or dealing with globalized supply chains. Consumers, however, have more options, so they can afford to be picky about where they spend their money. And price and quality are no longer sufficient differentiators, making the way customers are treated before, during, and after the sale more important than ever.

To build customer loyalty, people who work in the manufacturing industry need a customer-care framework that gives them immediate access to the resources and information they need to best help their customers. Manufacturers must develop a focused marketing and sales strategy that includes enhanced customer care, improved order management, and product and service customization.

Solution Description

With the introduction of a powerful business intelligence (BI) solution like Panorama NovaView, manufacturers can dramatically improve data collection and data mining capabilities and offer customized customer interactions at a lower cost. With a “single view” of a customer across the organization, decision makers are able to identify the true value of a customer, and can greatly improve customer service.

Additionally, by determining what sold well at different times, or to different customer profiles, sales and marketing teams can make predictions about what might sell well in the future. This enables them to tailor marketing campaigns for products that might sell well with a certain group of customers, or at a certain time of year. Sales and marketing teams can also easily target the right customers with the right value proposition, based on specific product and feature requests. They can also use this data to coordinate follow-up activities, such as customized special promotions.

Jelly Belly Candy Company

"With the Panorama and Microsoft solution, we have much better data visibility. The information is right there on the laptop for everyone to see. You can drill down in real time and you can get the information that you need. As a result, we've slashed the time of our product review meetings by about 75 percent!"

Dan Rosman, Director of Information Technology
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